Why Bags Are Among the Most Powerful Promo Tools in the U.S.
The ASI Global Ad Impressions Study shows that promotional bags are one of the most retained and visible items in the U.S. market:
- A single promotional bag earns an average of 3,300 impressions throughout its lifetime.
- 73% of U.S. consumers say they own at least one promotional bag, and many use them regularly for errands, travel, or commuting.
- Because they’re often reused and seen in public spaces, bags offer high-frequency visibility at a low cost per impression.
- Eco-conscious options, like reusable totes and recycled-material backpacks, add sustainability appeal to your brand image.
When it comes to reach, value, and brand recall, promotional bags deliver consistent results.
